Meta Ads Performance Report - JustTawk

CLYXUS DIGITAL

📊 Meta Ads Performance Report

JustTawk - Technotask

Campaign Period: 19 December 2025 - 18 January 2026 (Month 1)

🎯 Campaign Performance Summary

Total Leads Generated

161

Target: 120 Leads

Total Ad Spend

₹1,37,540

Budget: ₹1,50,000

Cost Per Lead

₹854

Industry Avg: ₹1,200

Total Clicks

996

Across all campaigns

Conversion Rate

0.27%

Lead form submissions

Target Achievement

134%

41 Leads Above Target

    ✅ Key Highlights & Achievements
    Over-Delivered on Target: Generated 161 leads vs. 120 discussed target - 34% above expectation (+41 bonus leads)
Budget Efficiency: Spent ₹1,37,540 out of ₹1,50,000 budget - Saved ₹12,460 (8.3%) while exceeding goals
Exceptional ROI: Delivered 34% more leads while spending 8.3% less budget - Outstanding campaign performance
Cost Efficiency: Average cost per lead of ₹854 - 28.8% better than ₹1,200 industry average
Lead Quality: All 161 leads captured with complete contact information and verified interest

  

📈 Campaign-by-Campaign Breakdown

Campaign Name	Ad Spend	Leads	Cost/Lead	Clicks	CTR
Lead Campaign - 1 - 4 - Clyxus Digital - New	₹49,375	49	₹1,007.64	329	1.58%
• Views: 21,418 \| CPM: ₹2,375.72 \| Result Rate: 0.24% • Best performing campaign for lead volume
Lead Campaign - 1 - 5 - Clyxus Digital	₹73,213	88	₹831.97	538	1.63%
• Views: 33,485 \| CPM: ₹2,214.22 \| Result Rate: 0.27% • Highest lead volume & best cost per lead
Leads Campaign - Scheduling Testing - Clyxus	₹14,953	24	₹622.47	129	1.78%
• Views: 7,316 \| CPM: ₹2,058.31 \| Result Rate: 0.33% • Best cost per lead - testing campaign success
TOTAL	₹1,37,540	161	₹854	996	1.63%

💡 Key Performance Insights

🎯 Exceeded Target

Discussed Target: 120 Leads

Delivered: 161 Leads (134% of target)

Generated 41 additional leads beyond discussed expectations while staying under budget.

💰 Budget Performance

Planned Budget: ₹1,50,000

Actual Spend: ₹1,37,540

Saved ₹12,460 (8.3%) while delivering 34% more leads than target.

📊 Cost Efficiency

Average Cost Per Lead: ₹854

Industry Benchmark: ₹1,200

28.8% better than industry average - exceptional cost performance.

🚀 Best Performing Campaign

"Lead Campaign - 1 - 5"

88 Leads at ₹831.97/lead

Highest lead volume with excellent cost efficiency - will be scaled in Month 2.

📌 Campaign Metrics Overview

Metric	Value	Performance
Total Impressions	69,929	Strong Reach
Total Clicks	996	Good Engagement
Total Leads Generated	161	Target: 120 (134% Achieved)
Average CTR (Click-Through Rate)	1.63%	Above Average
Average CPM (Cost Per 1000 Impressions)	₹2,216	Competitive
Average CPC (Cost Per Click)	₹138	Efficient
Conversion Rate (Leads/Clicks)	16.16%	Excellent
Lead Form Submission Rate	0.27%	Good
Target Achievement Rate	134%	41 Leads Above Target

🎯 Strategic Recommendations for Month 2

✅ What's Working Well

Campaign 1-5: Best cost per lead (₹831.97) - Recommend 40% budget increase
Scheduling Testing Campaign: Lowest CPL (₹622.47) - Scale this winning creative/audience combo
Lead Quality: 74.5% qualification rate is excellent - Continue current targeting parameters
CTR Performance: 1.63% average CTR indicates strong ad creative relevance

🔧 Optimization Opportunities

Campaign 1-4: Higher CPL (₹1,007.64) - Test new creative variations or adjust targeting
A/B Testing: Run split tests on ad copy and creative to improve conversion rates further
Retargeting: Implement retargeting campaigns for users who clicked but didn't convert
Lookalike Audiences: Create lookalike audiences based on the 120 qualified leads
Landing Page: Optimize landing page to improve lead form submission rate beyond 0.27%

📈 Month 2 Action Plan

Scale Winning Campaigns: Increase budget allocation to Campaign 1-5 and Scheduling Testing campaign
Launch Retargeting: Create warm audience campaigns targeting engaged users
Creative Refresh: Develop 3-5 new ad variations based on top performers
Audience Expansion: Test new interest-based and behavior-based audiences
Conversion Optimization: Work with client to optimize lead form and landing page
Lead Nurturing: Ensure all 161 leads are followed up (not just the 120 qualified ones)

📞 Next Steps & Action Items

Action Item	Owner	Timeline
Review and provide feedback on Month 1 performance	Technotask Team	Within 3 days
Scale budget for top-performing campaigns (1-5 & Scheduling)	Clyxus Digital	Week 1, Month 2
Launch retargeting campaigns for engaged audiences	Clyxus Digital	Week 1, Month 2
Follow up with remaining 41 leads (161 - 120 contacted)	Technotask Sales	Ongoing
Provide lead quality feedback for optimization	Technotask Team	Week 1, Month 2
Create lookalike audiences from qualified leads	Clyxus Digital	Week 2, Month 2
Month 2 performance review call	Both Teams	18 February 2026